Saniss Awards & Wina Festival 2024: Buzz Recognized for Excellence in Pharmaceutical Communications
by Buzz
What is SXSW?
Could you imagine all of the greatest creative industries together under one sole event? What if I told you that there is, in fact, one? And yes, an event that covers all of them; tech, film, music, education, and culture (even comedy!).
Since 1887, South by Southwest (SXSW) has been held as one of the top worldwide creative events. Being home for new tendencies, education and cultural marks..
The Creative Industry Expo
The Creative Industry Expo is, in their own words: “the convergence of all industries on the cutting-edge of technology, design, social good, health + wellness, and more.”. It consists of a series of conferences and exhibits that are part of the mentioned areas.
This year, the expo will be composed of five pavilions where people will be able to enjoy the next topics: Innovation, Global, Social Impact, Entertainment and Health + Wellness. On the other hand, there will be five main areas of interest: Next Stage, Meet Up Pavilion, The Hub, Podcast Lounge and Conscious Conversations.
Regarding the companies that will be joining the room there are: Shutterstock.ia, Slack, Amazon Books, Blackmagic Design, Samsung, The Multiverse, Turkish Airlines, Porsche and many more.
The Impact of the Award
“Close the Gaps” is a testament to Buzz’s commitment to addressing critical health issues. The project aimed to highlight the healthcare disparities, particularly in breast cancer treatment, across various countries. The creative challenge was to make a well-discussed topic impactful once again. The solution was to visualize these gaps tangibly by using mastectomy scars as a powerful representation of the healthcare disparities faced by women.
In Latin America, despite significant improvements in healthcare, gender disparities in access to medical services remain prevalent. According to the World Health Organization (WHO), these gaps are particularly evident in breast cancer, where early diagnosis is often out of reach for many women. Buzz’s campaign aimed to bring this issue to light through a series of compelling visual representations.
The strategy involved creating impactful visual content distributed across multiple media channels, including print, digital, and audiovisual formats, in countries like Ecuador, Costa Rica, Panama, Colombia, Chile, and the Dominican Republic. The campaign’s striking visuals and strong messaging effectively communicated the critical need for improved healthcare access for women.
What can we expect?
This event’s disruptive and innovative nature leaves a lot to imagination and excitement, for which new tendencies will come. There most likely be a mixture of social conscience, technological upgrade and creative innovation. Crypto, the Metaverse, Human-Computer Interfaces, Nanotechnology, Artificial Intelligence will definitely make their debut towards a society that’s moving into the full integration of these assets.
The growth of videos as the most successful media will not be left behind, as well as the ways creators are using them towards the creator economy and engagement tendencies.
And the umbrella topic under which everything will probably be turning around is freedom of speech. With a society that is constantly raising its voices after personal beliefs, justice and political opinions, along with heavy international conflicts being part of our present, it is inevitable for humans to express in every possible way everything that is going on; both in our minds and physical world.
Call it music, call it video games, call it comedy. You name it, someone will creat it.
#CreativeIndustry #SXSW2023 #SXSWAustinTexas

