Saniss Awards & Wina Festival 2024: Buzz Recognized for Excellence in Pharmaceutical Communications

The recent success at the Saniss Awards and the Wina Festival marks a significant milestone for Buzz. The agency proudly secured three bronze awards for the project “Close the Gaps,” created for ROCHE, in the Wellness, Awareness, and Health & Pharma categories. These international recognitions underscore the agency’s dedication to excellence and innovation in the pharmaceutical industry.

The Achievement

Winning in three distinct categories—Wellness, Awareness, and Health & Pharma—demonstrates Buzz’s versatility and expertise. These accolades from prestigious international platforms validate the quality and impact of our work, reinforcing our reputation as a leading marketing agency in the healthcare sector. This recognition highlights Buzz’s ability to create powerful and effective communication strategies that resonate globally.

The Award-Winning Project: Close the Gaps

“Close the Gaps” is a testament to Buzz’s commitment to addressing critical health issues. The project aimed to highlight the healthcare disparities, particularly in breast cancer treatment, across various countries. The creative challenge was to make a well-discussed topic impactful once again. The solution was to visualize these gaps tangibly by using mastectomy scars as a powerful representation of the healthcare disparities faced by women.

In Latin America, despite significant improvements in healthcare, gender disparities in access to medical services remain prevalent. According to the World Health Organization (WHO), these gaps are particularly evident in breast cancer, where early diagnosis is often out of reach for many women. Buzz’s campaign aimed to bring this issue to light through a series of compelling visual representations.

The strategy involved creating impactful visual content distributed across multiple media channels, including print, digital, and audiovisual formats, in countries like Ecuador, Costa Rica, Panama, Colombia, Chile, and the Dominican Republic. The campaign’s striking visuals and strong messaging effectively communicated the critical need for improved healthcare access for women.

The Impact of the Award

“These awards are a huge motivation for the agency. They confirm that our work is of high quality and has the necessary impact to be recognized. The team is incredibly motivated to continue producing excellent work.”

Jose Vargas, Creative Director

These awards significantly enhance Buzz’s reputation in the industry. They open up new business opportunities and reinforce our position as a leading creative agency. Being recognized on such a prestigious platform validates our efforts and encourages us to continue pushing the boundaries of creativity and innovation.

Acknowledgments and Recognitions

We extend our heartfelt thanks to the entire team at Buzz for their hard work and dedication. Special thanks to ROCHE for their trust and collaboration. We also appreciate the organizations behind the Saniss Awards and the Wina Festival for recognizing our work.

Looking Ahead

These accolades inspire us to keep innovating and achieving new milestones in health and wellness communication. Buzz remains committed to creating impactful campaigns that address critical issues and drive positive change. We look forward to continuing this journey and reaching new heights in the industry.

As a top-tier branding agency, content marketing agency, and creative agency, Buzz will continue to leverage its expertise in digital advertising, data analytics, and user experience design.

Buzz’s future is bright, and we are excited to share our journey with you. Stay tuned for more groundbreaking campaigns and achievements!

#PharmaCommunications #HealthcareInnovation #CreativeAgency #AwardWinningCampaign #SanissAwards #WinaFestival #GlobalRecognition