Blog
What we’re thinking about right now.
Notes from the team on the shifts we’re watching — in media, data, creativity and technology — and what they mean for the brands we build with.
The rise of the nostalgia economy and fluid multiformat video in LATAM
A few days ago I found myself watching an almost hour-long video on YouTube. The funny thing is that it all started with a clip of less than 30 seconds. That made me think about something I see more and more, both in my work and in my own…
Johan Hernández · AV Lead
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Click: Losing or regaining control?
At BUZZ we know there is much more than numbers behind every campaign. There are decisions, strategies and business goals. That’s why when…
Dennis Adonay Servellon Peña · Director of Strategy & Data
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Why human curation is worth more than ever
LinkedIn is full of posts teaching you how to use AI to automate your life and mass-produce. We’ve been sold the idea that the future…
Chepe Vargas · Creative Director
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Google I/O: the structural shift ahead
Artificial intelligence goes beyond a trend: it is a structural shift that is already redefining how a brand is produced, how it is distributed and how it…
Catalina Camareno Valerín · Director of Innovation
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