Graphic Design

Brechas

Across Latin America, healthcare inequality remains a daily struggle, particularly when it comes to early breast cancer detection. To make this reality visible, we turned a mastectomy scar into a visually striking symbol of the gap in healthcare access that thousands of women face. What started as a four-part print campaign for Costa Rica created such a profound impact within Roche that it was replicated across Chile, Ecuador, Panama, the Dominican Republic, Trinidad & Tobago, and even at Roche Global. A deeply moving message urging us to close the gap before it’s too late.