Blog
Creativity & AI
Notes from the team on the shifts we’re watching: in media, data, creativity and technology, and what they mean for the brands we build with.
Evolving a brand without losing what people love about it
Many brands feel they need a change but aren’t sure whether to refresh their identity or start from scratch. That’s a good sign: it means the business is growing and wants to keep evolving. Before opening a new design file, it’s worth asking what people already recognize and value about the brand.
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Why human curation is worth more than ever
LinkedIn is full of posts teaching you how to use AI to automate your life and mass-produce. We’ve been sold the idea that the future…
Chepe Vargas · Creative Director
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