OOH

Summer Multiplaza

Summer doesn’t start with a plane ticket or reaching the beach; it begins the exact moment you switch into summer mode. Built around this insight, we created “Summer State of Mind” for Multiplaza, positioning the shopping mall as the ultimate starting point for the sunniest season of the year. We crafted a fresh, lifestyle-driven editorial identity with sensory textures and bold colors that seamlessly expanded across every touchpoint: from mall activations and social content to striking visual displays. Because summer isn’t something you wait for—it starts right here!